There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Im glad you found some catharsis in this blog post and in the reader comments. Because racism is OK when its a minority group thats doing it. Not about racism at all. Its like the response to Covid was, totally overdone, a total overcompensation to George Floyd and BLM. . White guys are out. The overall ethnic skew of the marketing/advertising . Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. And none have ever been placed on such a high pedestal as Serena Williams. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. I also was curious if others were noticing the same phenomenon. Interracial couples are 10% of all new marriages, which is material. I think a white person wants their race to survive & thrive as much as all other races. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. CTV Advertising Means Diversity. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. . There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. I am so sick and tired of seeing that one race on TV all day!! . I noticed that as well about the lack of mention of race in news articles about crimes committed. That think our lives are for their amusement and manipulation. James Gilbert, CloudCherry, 13. Also, try to find episodes of Max Headroom from the 1980s, early 90s. This is propaganda. Ignore the diversity on tv, its a bunch of nonsense. But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. And it all just aint about a disproportionate amount of blacks in commercials. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. READ IT!! Actually, Jordy, I dont think Robert is being sarcastic. I am amazed that the conversation of this topic has been started. Gay couples have no business in shows aimed at three year olds. Inclusive and diverse campaigns start from within. All of this is was clearly agenda driven coverage. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. 100% agree with your perspective. On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. If I had a DVR, I would tape the shows and fast forward right through them. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. Its complete nonsense. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. Youre not alone. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Orthere are a lot more blacks in America than I thought. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. why is this? And why would I? I gave been living in Latin America, Costa Rica, for the last 13 years. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. Do you think they diminish celebrating Ramadan because of the Christian minority? I just want to know where are all these Black men that spend their days doing laundry, washing floors and cooking. Good for you, Brad. Send him your thoughts. Ive known people who lamented on how much time and money they had spent (especially the early morning drives to practice) to support their kid who wanted to play hockey. Always good to hear from you, Robert. No worries, SL. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. Why not? Subliminally the affect is that white females should be dating black males or are supposed too. I am glad I am not the only one who has noticed this trend lately. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. Why is this happening? In some cases, these cookies involve the processing of your personal data. I often find myself questioning if the black people watching these commercials would really use this product or service. some stick and become part of the public consciousness. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. Multiracial images. Youre exactly right, Thor. And third, inner city public school systems are often limited by teachers unions. Get your image and reputation back in the positive and continue with a wide open market. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . So advertising does no good to the advertisers because I flip through all these commercials and TV shows. The Importance of Diversity in Advertising | Creating Results This organic, truthful approach will seem more genuine. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. Diversity in Advertising: A Guide to Inclusion - Maryville Online I believe it, Janet. This is hard to explain as the Asian population is larger in UK. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. We all get that the world is changing, that Americas demographics are changing. Need to tell that to the UPenn swimmer Lia Thomas about the annual prostate exam!! I suggested it as further reading for all. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. That was . They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. Suddenly the woke corporations have dropped whites and replaced them with black America acting like white America. Plan to go the distance or dont go at all. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. Make this madness come to a quick stop. When exactly does a human thing become a black or white thing? They have since spread their bullshit theories throughout the higher echelons of education. That might seem to make sense but do you know a lot of really poor Asian people in America? If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? His firm is huge, and he sees his responsibility in the industry to promote diversity. Having said all of that, I would be very hesitant to point that out to Delta for concerns about being labeled as a racist. Along with the over representation of blacks, theres a ton of people of color from all races in most ads. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. As a White woman, Ive never had any interest in interracial. Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. Always try to be sensitive and try to feel how others may feel. The female chromosome is XX, the male is XY. I am a CAT. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? Hi, James! The problem is look at the actual news. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Are they terrified of being called out as racists? Perfectly coiffed. Do it. Why do we constantly try and guess? Thanks for letting me know its not just me thinking it anymore. There is positively an endgame to complete the destruction of the west underlying all of this. You are so right! These cookies allow us to improve the sites functionality by tracking usage on this website. I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. . And that white mans burden schtick is tired old racist pap. . And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. The high-end advertising being geared towards blacks is so unrealistic! And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. Lgbtq is crossing the line. They are governors or lieutenant governors. the clothes fairy one is just annoying. Im not a writer and cant articulate the story like you did. Slavery has existed within all peoples over the world. Me, I think Ive just hit a personal milestone. Theyre made to look stupid, or just plain made fun of! Instilling diversity as a value and solidifying it through an appropriate vision and mission statement will ensure that its imbued in a companys ethos. Walt Disney did not have a problem depicting masculine heroes. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). I cry for the state of America these days because as previously posted, I date back to much better days. Today, long after the end of segregation, long after the Civil Rights Act, we still have black churches, black schools, black magazines, black television stations, and more. The need to check boxes has destroyed any sense of creativity within our culture. In fact, you rarely see an ad without a person of colour. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. Advertisers are 'trying too hard' to demonstrate diversity Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. But leave me out of it. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. Thats why Im voting for the D. Thats the political mentality of so many of us. And the matchmaking app ads show black people or gays. Simple dog. All told, falsely advertising diversity ends up supporting racism. In England now this also the norm, where the percentage of black people is less than America. Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. Most interracial couples I know of and see are either Asian-White or Hispanic-White. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. Again, youre not racist just observant. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. The squeaky wheel always gets the grease. Black/white interracial marriages are 1%!!!!! Too bad theres no cancellation button for commercials! If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. And getting worse by the day. I like you already, Cathi! I am not a racist. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. Youre right. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? For now, the only thing equitable about all this is how equally insulting it is to everyone. . As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. Thank you for my new mantra in this next season: Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Brilliant and true. Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. Theyre just trying to make them appear as white families. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. Tell me how many national product ads meet that mix? NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. As a white person, and proud of it, my race and history is being erased. An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. By comparison there are aprox 4 featuring white male black female. (Snake oil, anyone?). May be should be renamed critical replacement theory. I pulled him aside and told him to wait his turn and not go down until theres no kids on it. Yes embarrassingand since you say this Im guessing you are black. Now, most corporations wouldnt piss on you for $12 billion. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. I call it Clown World and were all living in it. There is no war against white people. It is because they loath to present young white men as heroes or role models. Gay Couple spends time together outdoors. All this black advertising and also black programming has truly gotten out of hand. Their leagues are 75% black wheres the diversity on their sports.Really now. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. Im a white male in my 60s, a demographic that is completely shunned. Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. I used to vote Democrat.but now, I would never vote for one again. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. The attack on boys and men is so easy to see. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes.
